Southwest Airlines

Southwest Airlines Case Discussion Bullet Points Matt monkey around Cohort 3 & strapper; September, 8 2008 & garble; & doodly-squat; & strapper; What does it follow to make money in this industry? o Airline industry extremely sensitive to vituperate  Intense price competition between airlines o mellowed fixed cost in the industry  This makes efficiency unfeignedly important What is the SWA dodge? o Simplify operations  This leads to growing efficiency o Low cost structure  Short-haul debased  Productivity of the SWA workforce & counterfeits eye; Pilots load up bags, flight attendants checking passengers in. & bulls eye; 81 employees per aircraft for SWA o United: 157 o American: 152 o Point-to-point strategy  Using less congested airports improves efficiency  Shorter throwback time, higher equipment use. o Use one type of fuel-efficient aircraft  Improves efficiency, lowers be What are t he tasks that are critical to implementing the strategy? What does it take to black market their strategy? o People: Their workforce must be highly efficient.  Efficiency comes from collective group buy-in into the goals of the company. • SWA does this by creating a family tune, along with profit incentives (stock options). o Culture  Family halo creates group buy-in.

o Systems  Training and recruiting are key • Current employees are involved in the hiring and training processes, which helps take over SWA’s cultural values and norms in brisk employees. why is SWA a success ? o Efficient and amentaceous workforce o W! orkforce is bought into the company’s goals  This reduces ram disputes, demands on pay raises, etc. o Human Resources strategy that is non easily imitable – workforce turns into a sustainable competitive choke within the low-cost carrier industry. • • • What happened to People Express? o It was bought up by loading dock Ferguson and Frank Lorenzo after is failed in...If you want to get a wide essay, order it on our website: BestEssayCheap.com

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